Lat49 Mapvertising extends reach in Canada

Vancouver’s Lat49 has extended its reach at home with new partnerships with Canadian local-search and real estate sites ZipLocal and HomeZilla. Lat49 is an online advertising network that provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads.

“We have built a great base of publisher and advertiser partnerships in the US market and are pleased that our traction in the Canadian market is also steadily growing,” notes lat49 President and COO Keith Ippel. “We are proud of our Canadian roots and it is important to us that we provide valuable solutions and services to our Canadian partners. The partnerships with ZipLocal and HomeZilla extend that value and are a great way for us to accomplish this goal. We are excited to work with them!”

Toronto’s ZipLocal is an online directory that provides Canadian shoppers a focused, relevant search experience on a neighbourhood and citywide level. They give shoppers the capability to view local business locations on a map and to review, rate, vote for and tag businesses for the benefit of other shoppers. Lat49’s mapdvertising solutions will allow businesses to advertise to consumers directly, using display ads that are connected to where their customers are looking as they browse and search ZipLocal’s maps.

Toronto’s HomeZilla provides Canadian home buyers and real estate agents hyper-local info about the neighbourhoods around a property for sale – schools, parks, demographics, child care, and local businesses. Lat49’s mapvertising solution will allow realtors and local businesses to target potential homebuyers with relevant and timely ads.