Learn How Rethink Breast Cancer Leverages Social Media for Breast Cancer Awareness Month

On October 18 Artez Interactive is hosting ArtezInterAction 2012at MaRS and they invite you to explore the potential of web, mobile and social media on your fundraising programs.

Attendees of the day-long conference will experience a lineup of high calibre speakers and thought-provoking discussions, giving them cost-effective and measurable fundraising solutions to take home.

With October being National Breast Cancer Awareness Month, one of their speakers is busy working on an annual initiative that continues to get more and more attention every year.

Alison Gordon is the vice president of straegy, marketing and communications for Rethink Breast Cancer and she is presenting on how to successfully lead your organization’s social media strategy with little time or money. Alison will use her not-for-profit organization as a case study to expose some simple ideas and tools to focus a social media strategy for successful results.

Alison’s session will cover a variety of topics including prioritizing specific social media platforms and how to use them for different strategies, creating a strong brand in and outside of social media, leveraging not-for-profits meaningful work for great content, successfully taking off-line campaigns online and vice versa, getting maximum punch for minimal dollars, and creating a social media environment for the entire organization.

Register online today to attend Artez Interactive and learn from Alison.