LemonStand Grows 3,000% in One Year, Expands Leadership Team

Cloud-­based ecommerce platform L​emonStand​ this week announced year-over-year subscription bookings growth of 2,917%.

Initially launched in January 2014, the Vancouver­-based solution also announced the appointment of ecommerce and software executives R​oss Paul​ and B​ruce Alderson as VP of Growth and CTO, respectively.

“While we are still young and have more work to do to mature our platform, feedback from our customers and partners around the world has reinforced our belief that one size does not fit all,” says LemonStand CEO D​anny Halarewich.​“We’re building a leadership team that’s focused on executing our mission to help ecommerce brands stand out from the sea of carbon­copy online stores, and optimize the shopping experience from end ­to­ end using our platform’s unmatched customization features.”

Paul will become a focal point for driving all strategic growth efforts across LemonStand as the company begins to scale its early customer base.

“I’m excited to tackle the big gap that exists between the myriad of solutions that are good enough for small DIY lifestyle businesses and the expensive, overly complex enterprise solutions for large businesses,” said Paul.

Alderson will lead LemonStand’s engineering and UX teams.

“Our opportunity and challenge is to build beautiful software that designers and developers can work with on their own terms without adding unnecessary overheads for entrepreneurs and their employees to run and grow their online stores,” added Alderson.

Ottawa-born competitor Shopify recently filed for an IPO.