Vancouver’s LemonStand, a customizable cloud e-commerce platform, has raised an additional $1.25 million.
The seed funding hails from BDC Capital, Silicon Valley based angel investors Barry X Lynn, Paul Rochester, Hank Massey and several other angel investors.
The company says it will use the proceeds to invest in continued product development and to accelerate its recruitment of new web designer and agency partners.
“LemonStand has broken the mold for cloud based eCommerce platforms,” said Matt Roberts, Associate Director, IT Venture Fund, BDC Capital. “They give web designers and agencies full control over the online shopping experience. Through a highly customizable solution they provide the tools and support needed to drive better results for the retailers they work with.”
LemonStand’s platform is aimed at growth oriented small and mid-sized online retailers, who often work with web design agencies on their brand and marketing strategy.
“We built LemonStand for web designers and their fast growing clients. They no longer want to work with outdated, complex, and high maintenance server based platforms, but have been frustrated with the limited flexibility of the many cloud based ‘do-it-yourself’ solutions out there,” says LemonStand Founder and CEO Danny Halarewich. “Anyone who’s had success growing an eCommerce business knows that slapping up an online store in 15 minutes that looks just like hundreds of others out there isn’t good enough.”
“LemonStand’s theming engine is the best by far; easy to use with complete flexibility,” says Jeff Rabkin, President and Creative Director at digital agency Wowza in Minneapolis. “Their partner community and support is amazing, we just don’t get that kind of personal touch and quality from anyone else.”
With a growing base of hundreds of web design and agency partners in over 15 countries, LemonStand’s investment plans center around continuing to build the best solution, tools and community for web designers, agencies and fast growing retail brands.