The Montréal-based mTrip is a developer of mobile app travel guides. mTrip Travel Guides is available for the iPhone, iPad, and the iPod Touch, and is probably the most in-depth travel app on the market today: it offers an automated trip planner, GPS navigation and augmented reality maps, trip sharing via social media and more—all with high-res photos, and up-to-date ratings and reviews.
The apps, each which service one major city, cost between $5.99 and $9.99. But it’s a one-time fee, as there are no roaming charges, and you are provided with a lifetime of free updates.
Currently, mTrip has apps for Europe (London, Paris, Rome, and more), and the U.S. (Chicago, New York City, and San Fran), with Asia Pacific (Bangkok, Sydney, Tokyo) on its way. Forthcoming additions to the Europe list include Madrid, Munich, and Venice, with the U.S. expecting apps to service Boston, Los Angeles, and Washington. In an ironic twist, this Canadian company has no apps for Canadian cities. It’s possibly because they glean the majority of their travel information from a major, European travel guide content publisher, Falk CIS.
mTrip maintains an active social media life, with regularly updated Facebook and Twitter accounts, and its well-designed website is a good example of how sleek and rich the app content itself is.
$10 per app may seem like a stiff price, given how used to free and one-dollar apps we’ve become, but it’s actually small price to pay if you’re visiting a city for the first time. Having all the information you need right at your fingertips is going to make you feel like the star of a MasterCard commercial: “Hotel accommodation, $250. Bus ride to certain tourist attraction, $17. Taking the subway to specific restaurant, $8. Actually knowing what I’m doing and where I’m going in a world otherwise new to me… priceless.”