LightSpeed Unveils Fully Brandable, Interactive POS Application

Montreal’s LightSpeed has unveiled its fully brandable point of sale (POS) mobile application.

LightSpeed Cloud for iPad allows retailers to bring their own aesthetic to every aspect of customer engagement. The patent-pending app lets retailers use product photos, logos and other imagery to easily design a custom, fully-branded POS and interactive selling tool that brings inventory alive with personalized product look-ups and recommendations.

With LightSpeed’s robust commerce platform behind it, retailers not only have an interactive, customer-facing app for in-store, but also powerful tools to manage inventory, suppliers and customer profiles across all store locations, online and offline.

According to Yankee Group, 61 percent of large merchants already use a mobile checkout or plan to in 2014. As adoption increases, merchants of all sizes are starting to bring mobile in-store beyond just the checkout, using tablets as an extension of their sales staff, showcasing product details and recommending alternative and add-on items. As retailers incorporate more technology into their conversations with customers, the look and feel of the POS becomes increasingly important.

LightSpeed Cloud for iPad allows any retailer can create a completely branded shopping experience, from check-in to check-out. While the pricing and ease-of-use is perfect for small retailers, LightSpeed’s open APIs, deep inventory management, CRM capabilities, and web-based interface meet the needs of even the largest global brands.

“One of brick-and-mortar retailers’ biggest assets is the ability to immerse the customer in your brand from the moment they walk in the door. Technologies you bring into your store should add to that, not interrupt it,” said Dax Dasilva, founder and CEO of LightSpeed. “With this release, we are bringing retailers’ own identity to the forefront. For the first time, they can control the entire experience, to the transaction and beyond.”