Gavin did something interesting in this session – he put notes and links on his blog and used that instead of a bunch of slides. How’s that for new media? Unfortunately, the incredibly slow wireless connection made it somewhat painful. Kudos to Gavin for giving it a shot though!
Some of Gavin’s best quotes from this session:
- "I’m tired of going to conferences with talking heads."
- "It doesn’t necessarily have to be about Canadians to be for Canadians."
- "Everything is about following the money."
- "There’s been this misconception that everyone is making money online, and it’s just not true."
- Over 2 billion people speak English around the world and more than 400 million are online.
- From comScore: Canada is #1 for online video around the world – 89% of Canada’s online population watch video.
- From comScore: Canadians spent an average of 3 hours watching 68 videos apiece on YouTube. Videos on YouTube accounted for 46% of all videos watched online in Canada in December 2007.
On the cost of putting video online:
- After you have content, you need: encoding, a content management system, distribution, geo targeting, ad serving, DRM, revenue shares.
- Here’s a spreadsheet with a quick and dirty calculation that Gavin has come up with.
- Total monthly cost based on the calculation above for 70 minutes of content: $21,850.14
- We need consistency around metrics. YouTube counts everything, Blip.tv is more stringent.
- Gavin mentioned Alexa as a tool for metrics – both Jim Louderback and myself ("Alexa guy") kind of shot that down. Alexa has problems – a quick Google search will tell you that. At the very least, use Alexa along with other services and don’t rely solely on the Alexa data.
- YouTube Insight – Google’s way of tracking everything that happens on YouTube. Excellent way to see statistics about your videos.
- Google Trends is another great tool you can use.
- Search is important for video discovery right now, but platforms like Xbox Live have the potential to change that.