L’Oreal Targets 50% Digital Sales with New E-Commerce Tie-Ins
Need to Know The beauty company aims to have digital sales comprise 50% of its revenues and 80% of its customer interactions, it said in a conference on November 6. To achieve these goals, L’Oreal is investing in new forms of e-commerce, including live shopping, subscriptions, and social shopping. L’Oreal is also integrating its ModiFace … Continue reading L’Oreal Targets 50% Digital Sales with New E-Commerce Tie-Ins
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