Major Canadian Bank Launches Customer Service via Texting

This week TD Bank Group announced the launch of customer service through SMS in Canada via “TDHELP.”

Texting takes customer comfort and convenience “to the next level,” according to TD, the first major bank in Canada to offer it.

“We are excited to be able to make banking easier through the convenience of texting, a medium our customers are using in increasing numbers,” says Wendy Arnott, Head of Digital Marketing and Social Media, TD Bank Group.

“Whether it’s a general question about a banking product, a branch location or EasyWeb, or they just need a quick phone number, TD customers can now reach a live TD agent via text,” she added.

Introduced as part of a pilot in the fall of 2014, the ability to text TD is now available to customers by using the shortcode TDHELP (834357) seven days a week. Customers with questions that require an in-person response will be directed to the TD customer service line.