Man Gets in Line for iPhone 5, Tweets Odyssey of Boredom, Survives on Donations of Garden Gnomes

The iPhone 5 is coming out in September. Or maybe October. Или возможно ноябрь.

Either way, it’s a while before Apple’s next-gen smartphone launches. So what the heck is up with Rob Shoesmith?

Well, for starters, he’s not a shoesmith, which makes him a liar by name and birth. So it’s not surprising to learn he’s actually a marketer.

Yep, as it turns out, ol’ Robby is just after a little attention. He’s transformed the world’s stupidest idea (lining up for something not very important a ridiculous amount of time in advance) into an all-out PR campaign of pure fanboy awesomeness.

Camping outside of a London Apple store, his plan is to make it through solely on donated money and goods. This tactic, while risky, and proved lucrative: the dude’s gotten thousands of dollars worth of crap—er, goods—so far, including blankets and a set of garden gnomes.

For those wondering how Rob is faring at any given time of the day, he’s happily tweeting his odyssey. After all, what the heck else is he supposed to do for the next one or two or three months?