Managing the Hype: The Reality of Mobile Gaming in Canada

Today Toronto’s Delvinia Interactive published a report titled Managing the Hype: The reality of mobile in Canada and it reveals some interesting facts about the Canadian mobile landscape.

While the entire report is worth a read below, there are some findings that will be of particular interest to mobile game developers.

Primarily adopted by younger Canadians, mobile gaming is especially prevalent with NGen and GenX groups who grew up with video games. And while there are opportunities for companies to create augmented-reality or location-based games, Canadian users may not be ready:

  • 65% NGen and 54% GenX play mobile games alone.
  • Only 2% NGen and 1% of GenX play networked games with other users.