Mark Evans – telling compelling stories

PodCamp Toronto at Ryerson’s Communication Centre. 

Mark argued that telling a compelling story is vital when conducting business online or even establishing a personal online brand.  In the video clip below Mark introduces the importance of telling a good story and shows us a video clip of The Master Storyteller:

Below is a copy of Mark’s Slide Share presentation:Mark Evans.Is Mark correct?  Is it important to tell a compelling story?  Or is the product, or even the medium, the important thing?