Marketing, Customer Service, and Brand Management with Twitter

Jason and Linda of Elastic Path were recently down in San Jose for the Search Engine Strategies conference, and shot a number of video interviews for the Get Elastic blog. In this video, they talk to SEO bloggers Todd Malicoast and Michael Gray about using Twitter for retail marketing. While Twitter can often be simply a venue for random banter amongst procrastinating geeks, one can’t deny that its currently one of the best ways to reach out with the tech elite/early adopter crowd that frequents it.


Michael offers a key thought that if you see it as a marketing channel, you’ll probably be disappointed, and that it lends itself as more of a customer service channel. Todd emphasizes the importance of having a staff member monitor a company’s account, but that they need to be familiar with social media ettiquite. You can use Twitter Search or Tweetbeep to watch for mentions of your brand. Conversations are happening whether you’re paying attention or not.

This video encourages me to start up the Techvibes twitter account that I reserved a while back, but put off until after the relaunch. Despite the lack of an official Twitter presence, we get a nice chunk of incoming traffic from it, clearly it’s a venue we want to interact with. Please follow our Twitter feed today.