If you’ve read Digital Body Language, then you know that Steven Woods prophecy is perhaps much more of a reality than we could have anticipated. With the shift in top down and corporate driven buying patterns moving towards a more organic, buyer-centric approach, it’s evident, more than ever that consumers have been given a larger seat at the table and there is no going back. With this shift in power comes an unseen transparency demanded of retailers, corporations and governments as conversations amongst like-minded individuals have been consciously enabled. Given this timely discussion, it’s of no surprise that the demand for an in person event to discuss the impacts and implications of such a virtual marketing environment are so prevalent today.
On January 27th the Toronto Salesforce.com user group led by Andrew Sinclair, will be hosting Steven Woods, author of the Digital Body Language and CTO of Eloqua for a candid discussion on this read and the future of technologies, such as marketing automation. The session will include:
- How buyers and buyer research has changed over the past few years
- What that means in terms of understanding buyer interest and buyer intentions
- How marketing and sales can work together to better drive revenue in this environment
- What this all means within Salesforce.com and how marketing automation helps complete the CRM picture
Agenda: (Note: Exact agenda will be published shortly)
5:30 – 6:15: Networking
6:15 – 6:30 Introduction
6:30 – 7:45: Steve Woods presentation
7:30 – 8:30: Q+A and networking
If you have a passion for uncovering the depth and meaning behind consumer buying patterns and the art of marketing in the context of innovative technologies, then this is an event you don’t want to miss.
For more information on this event click here to register!