Microsoft Collaborates with Dragons’ Den Star

Microsoft announced this morning a new collaboration with one of Canada’s most recognizable business icons, Dragons’ Den’s Arlene Dickinson, in support of her new online community for celebrating and empowering entrepreneurs around the world.

Microsoft Canada is bringing its business technology expertise to YouINC, an online community and resource hub for entrepreneurs. The collaboration between Microsoft and Dickinson launched yesterday.

“Microsoft Canada is extremely excited to support this incredible initiative,” said Dennis Cerasoli, Vice President, Small and Midmarket Solutions and Partners Group at Microsoft Canada.

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“We believe that entrepreneurs and SMB’s have a significant role in driving innovation in Canada,” he added. “Technology is the foundation for successful businesses and we are thrilled that Microsoft Canada will be the platform to enable entrepreneurs and SMB’s realize their full potential.”

As part of the collaboration, Microsoft Canada will co-create new content for YouINC on business technology solutions for entrepreneurs, including in-depth articles and features, exclusive offers, and direct access to experts with whom entrepreneurs can interact with for advice on technology challenges they may encounter.