Microsoft Selects Campaign by Grip Limited as Winner of Challenge at Dx3

A campaign developed by Grip Limited in 24 hours has been selected as the winner of the Microsoft Challenge to promote Kids Help Phone at Dx3, a Canadian conference and trade show focused on digital marketing and advertising.

Grip Limited’s campaign was described as “creative and emotionally heartfelt”—a project that “pushes the boundaries of the industry standard.”

“Grip’s presentation struck all the right notes, and will provide Kids Help Phone with some extremely valuable awareness and marketing tools,” said Carlos de Torres, Microsoft Canada’s vice president of advertising and online.

A total of seven agencies participated in the challenge. As first time participants, Grip employed a wide range of Microsoft platforms, including Xbox, MSN, Skype and Bing. Grip is based in Toronto.

“Microsoft Canada has been a tremendous partner in ensuring Kids Help Phone has the technology and tools to meet youth where they’re at,” noted Sharon Wood, CEO of Kids Help Phone. “The Microsoft Creative Challenge builds on the amazing support we’ve already received from Microsoft, leveraging digital properties, technology platforms and market-leading advertising creative to drive the donations that fund our essential service.”

Since 1989 Kids Help Phone has offered children, teens and young adults in Canada a lifeline of hope and support, through a free, anonymous and confidential service.