UPDATE: It has been confirmed that Microsoft’s four Canadian pop-up stores will open on Friday, October 26.
Just recently Microsoft confirmed its first official retail store in Canada, located in Toronto’s Yorkdale Shopping Centre. It’s slated for a mid-November opening.
Now the software giant says that it is also opening four pop-up stores across Canada this fall. These stores will not be permanent, but instead will last for a few months during the holiday season. Microsoft won’t reveal why it’s doing this, but analysts suspect it’s to sell the forthcoming Surface tablets.
However, company is keeping mum on their true purpose, divulging little at the present time:
Microsoft is excited to expand on its existing retail footprint to deliver an assortment of best-in-class products and a premium retail experience to new locations. The holiday stores continue to offer customers the opportunity to learn new technology skills and get the most out of their Microsoft-enabled devices. Additional locations and details will be available in the coming weeks.
32 of these temporary stores will pop up across North America. The four in Canada will be located at the Eaton Centre in Toronto, Metropolis at Metrotown in Burnaby, Oakridge Centre in Vancouver, and West Edmonton Mall in Edmonton.