This week, Microsoft announced a strategic partnership to create Windows Stores inside of Best Buy stores.
There will be over 500 Windows-Best Buy stores in the US and more than 100 across Canada, according to Microsoft.
“Unlike a lot of store-within-a-store concepts, this will actually be a department-level takeover within Best Buy stores. And they will be massive in size, up to 2,200 square feet in some locations,” explains Chris Capossela, Chief Marketing Officer at Microsoft.
According to Capossela, stores will feature an innovation table in the front, highlighting the newest Windows technologies of the moment, and there will be a dedicated Surface area and central showcase tables with the latest PCs, laptops and convertibles. The back wall will feature software and accessories, he says, and there will be an ecosystem section with real-life scenarios across Windows devices.
“The Windows Store at Best Buy is really just another great opportunity to reach customers in more places and give them choice in their technology-buying experience,” Capossela added. “We’ve taken learnings from the Microsoft Store into the Windows Store at Best Buy, and we ultimately feel this is another great channel to offer a superior experience for the millions of customers who rely on Best Buy to purchase their PCs.”