Middlespot and BackType at SearchAppalooza in NYC

Right now at the Search Engine Strategies Conference in New York, Chitika is hosting SearchAppalooza  – a power-packed, one-hour face-off featuring some of the movers and shakers in search. Two startups with Canadian connections are among the finalists – Toronto-born BackType.com and Vancouver’s own Middlespot.com.

The SearchAppalooza session is going to feature the “Kick-Ass Search Apps Contest“, which is kind of an American Idol for search geeks, with judges including Jen Slegg and executives from Chitika, Yahoo, & Microsoft.

Out of the multitude of developers/companies that have applied (from small developers to multi-million dollar VC funded startups), six finalists have been chosen by Chitika to face off in the Kick-Ass Search Apps Contest, showing off their apps and their ‘outside of the box’ approach. The lucky winner, picked out of these six finalists, will receive a Kindle2, sponsored by Yahoo along with recognition throughout the search and app development industries.