The Pacific Northwest’s Mixpo (with offices in Seattle and Victoria, BC) announced a partnership with National Cable Communication (NCC) yesterday that may repurpose existing TV advertising campaigns for the web via display ad formats.
NCC is a cable advertising firm that is jointly owned by Comcast, Cox Communications and Time Warner Cable. With the new Mixpo partnership, NCC can upsell its advertising clients to extend their cable ad buy to include localized web adverts on operator-owned sites. Via Mixpo, NCC will be able to convert a standard TV commercial into an interactive display advertisement and geo-target it for specific regions around the United States.
“Local advertising isn’t only about small and medium sized businesses. It’s also about national and regional brands driving local response,” says Anupam Gupta, president and CEO of Mixpo. “NCC has the largest Spot Cable advertising sales force in the U.S. and now also represents one of the largest locally targeted online ad networks. It just makes perfect sense to bring together this cross-platform advertising solution to their national and regional clients.”
Mixpo raised a $4 Million Series B round from Madrona, GrowthWorks, and Yaletown Venture Partners in February and then picked up the Team of the Year honors at the BCTIA’s Technology Impact Awards in June.