Mobile: The New Business Model

Mobile is no longer a choice but necessity.  Slated as “the next big thing” in the world of the marketing mix, mobile has long been touted as the up and coming factor that will differentiate the consumer and business marketing game on an inherent level.  The Canadian Marketing Association is bringing together the “experts” and answering the anticipated questions that have deeply surrounded the mobile industry to present the highly anticipated, “Mobile: The New Business Model.

Here’s a brief snapshot of the conference:

  • Mobile State of the Nation – Bryan Segal, Vice-President, comScore, Inc.
  • Emerging Business Models Panel Discussion – Mary-Ellen Anderson, Executive Producer, and executives from Canwest Digital Media, Rogers and Bell Mobility
  • Mobile Apps Panel Discussion – Jay Goldman, Technologist, Designer, Author and panelists from Polar, 252 Media and Atimi Software
  • Mobile Donations – Philip King, President and CEO, Artez Interactive

If you’re looking for ways to differentiate your business and want to understand how mobile can be a game changing strategy, then register here.  This seminar will take place on April 8th 2010 at Up Lounge in Toronto.