Modern Marketing Turns Social Media into Currency

Social media has become a currency of sorts.

Kellogg’s recently opened a Tweet Shop to launch their new cracker chips, and you guessed it, you provide a tweet that includes the hashtag #tweetshop and you can have a free bag of chips. The pop up shop showed up in central London and was only open for a couple days, hopefully they will share the results of the campaign.

This is sure to be just the beginning of an exchange between marketers and consumers for social mentions. While there’s been simple offers like a $1 for a like, this promo took things to a new level and will pave the way for social marketing innovation. It wasn’t long ago that Burger King ran a promo where you can tweet to get a free hot dog in Mexico too.

Another digital first that recently occurred involved Nestle’s latest marketing campaign where they’ve put GPS trackers in the wrappers of six of their best selling chocolate bars. These include KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, and Yorkie Milk chocolate bars.



This is the golden ticket of the times, and if you’re lucky enough to open a winner, it will activate the chip and dispatch a signal to Nestle HQ and they’ll send a helicopter to find the winner within 24 hours  and a team of “commandos” will swoop down to present them a briefcase with their £10,000 (about $16,000) cash prize. 

And while this might be old news for some, if you haven’t heard, people with enough Klout can be eligible for perks. 

Who says it doesn’t pay to work on your social media profile?