Montreal’s Integration New Media Builds iPhone App for SOSgarde

Montreal-based Integration New Media has released a new iPhone app built for SOSgarde, a Montreal-based website that connects parents with local babysitters, nannies, senior caregivers, and pet sitters. Available for free in the iTunes store, this French app “enables mobile moms and dads to instantly find babysitters and nannies wherever they are.”

“Parents are increasingly using smartphones and other mobile devices to manage their hectic parenting and work schedules,” said Paulina Podgorska, founder, SOSgarde. “They are using apps today to find a restaurant and book a reservation, now they can take the next natural step and use the SOSgarde app to find a sitter on-the-go and immediately contact them to arrange for care.”

Using their iPhones, SOSgarde gives parents full access to a large database of 11,000 plus sitters that are registered to the website, covering all of Quebec as well as other parts of Canada. Parents can quickly search for sitters in their neighbourhood, view the profile of each sitter, and conveniently call or send an email to the sitter directly from within the SOSgarde application. 

According to the 21st Century Mobile Mom Report, adoption of smartphone use among mothers has risen 64% in the last two years. More than half of the 5,000 women that were surveyed said they purchased a smartphone as a direct result of becoming a mom. They now spend more time on their smartphones than they do watching television, listening to the radio, and reading magazines and newspapers.

An English version of the application, SOSsitter, will be available “shortly.”