Parta Dialogue, which is headquartered in Montreal, has launched its eValue Social Media ROI Suite.
Meaningfully measuring social media’s return on investment is a challenging but highly demanded goal that Parta is not alone in trying to achieve—Vancouver startup HootSuite is one of many companies attempting to calculate the ROI of social media. Google is another.
Parta’s eValue Social Media ROI Suite is a set of software-as-a service tools designed to “calculate the performance of corporate social media campaigns by comparing natural engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings.”
The suite’s Efficiency Calculator analyzes publicly available data from the Facebook, Twitter, and Youtube accounts of global brands and ranks all resulting performance figures on a percentile scale.