More Canadians shopping online, but spending less: StatsCan

Statistics Canada release a report today that shows an increase in online spending in Canada.

In 2009, Canadians spent $15.1 billion dollars purchasing goods and services online, up from $12.8 billion in 2007.

The agency attributes the increase to more online shoppers and more orders.

The report, commissioned by Industry Canada, also found that 51 per cent of Canadians between the ages of 16 and 24 purchased a product online in 2009.

However, the average value of orders placed online decreased to $158 from $183 in 2007.

The report also notes that more people shopping online is not necessarily bad news for traditional retailers. According to the numbers, 52 per cent of Canadians spent time researching products online or “window shopping,” up from 43 per cent in 2007.

Among them, 69 per cent reported they later purchased the product they were researching from a store.

The most popular items for purchasing online remained travel services, concert tickets, books and magazine, as well as clothing, jewellery and accessories.