More Canadians to Shop Online This Holiday Season Than Ever, Google Believes

A recent report from Google Canada provides insights on just how significant e-commerce and the use of smartphones are to Canadians’ 2014 holiday shopping behaviours.

With almost 60% of respondents planning to use their smartphones to shop this season, the report also reveals details in how we are using smartphones to make important purchasing decisions. One third of shoppers (34%) will research online and buy online this season, a 26% increase year-over-year.

Canadian shoppers expect to spend 8.6 hours researching holiday gifts online. Smartphone usage increases significantly during the holiday season, compared to other shopping periods: Canadians will use their smartphones more to compare prices (38%), find nearby stores (31%), locate retailers (30%), look for promos/coupons (29%), read reviews (28%) and read general product information (27%).

Nearly twice as many Canadians plan to shop on Black Friday and Cyber Monday this year, according to Google, hungriest for fashion on Black Friday and electronics on Cyber Monday.