More Than Half of Households Own at Least One Apple Product, CNBC Says

There are more than 55 million homes in America with at least one Apple product, according to CNBC’s All-America Economic survey. That’s over half of all US households.

Indeed, 16% of households own one device; 12% own two devices; 13% own three to four devices; 9% own five; and 1% own more than five. Overall, the average household owns 1.6 Apple devices. 

Of those who own an Apple device already, 25% plan to buy another one within a year. And of those who don’t own an Apple product, at least 10% plan to buy one in the next year.

“It’s a fantastic business model—the more of our products you own, the more likely you are to buy more,” says Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

Apple product owners, according to CNBC’s survey, are well-educated and higher income earners. For example, 77% of those making more than $75,000 per year own Apple products, while only 28% of those earning less than $30,000 own any Apple devices. The brand is popular with users aged 18 all the way to 64, with no significant drop-off in popularity until the 65-plus category.

Apple is especially popular in Silicon Valley and the rest of the West Coast, with 57% penetration (Apple began and remains based in California). And CNBC says that households with kids are about 13% more likely to own an Apple device than those without any.

Chart: CNBC