Multiplied Media launches Poynt on iPhone

Calgary’s Multiplied Media announced today that its award winning BlackBerry application Poynt is now available from the Apple App Store for the iPhone and iPod Touch. The Poynt application connects BlackBerry and iPhone users to local businesses, people, restaurants and movie theaters wherever and whenever the information is needed.

A key feature of the iPhone version is the utilization of augmented reality (AR) technology, giving the user a real-time view of businesses, people, and retailers around them. Poynt’s AR capability overlays a virtual view of search results with the physical real-world environment providing the user with an enhanced local search experience.

Poynt for iPhone offers the features and benefits of multiple individual applications and the thorough integration with on-board apps like the address book, maps and phone makes the app truly more than the sum of its parts.

By entering search terms, the user is able to discover people, businesses, restaurants and movies near their location. Poynt allows users to find phone numbers and addresses, maps and directions and offers enhanced features such as the ability to read movie reviews, view trailers and even purchase movie tickets and book dining reservations.

Multiplied Media reports that there are already over 2 Million BlackBerry users with Poynt on their device.

Poynt is a free application and is available from Apple’s App Store or BlackBerry App World.