Netflix Now Accounts for up to 40% of Downstream Internet Traffic in Canada During Peak Hours

Netflix is the leading application in Canada, and on select networks, can account for up to 40% of downstream traffic in the peak evening hours.

This is according to Sandvine, a provider of intelligent broadband and network solutions for fixed and mobile operators, which today revealed the latest Canadian Internet usage trends.

Three years ago, Netflix accounted for just 13.5% of evening traffic in Canada. No other paid over-the-top video service accounts for more than 1% of traffic in the evening.

No surprise that Canadians also love to livestream hockey, with data from one operator showing some Olympic men’s hockey games accounted for over 35% of traffic.

According to Sandvine, Canadians are social butterflies with over 25% of downstream traffic being generated by social networking apps. The three largest consumers of data being Facebook, Instagram, and Twitter.

YouTube is the single largest source of mobile traffic, accounting for over 20% of downstream traffic.