New Holiday Ad Instantly Becomes Apple’s Most Popular Ever

Apple’s latest ad is a smashing success.

The 90-second holiday-themed spot was published on YouTube on Monday and already has nearly four million views (and a highly positive rating), making it the most popular video or ad Apple has ever posted online.



The simple but clever ad, in which “a teenage boy surprises his family with a thoughtful holiday gift,” is less about Apple products and more about the emotions and moments they can create.

The world’s most valuable technology firm posted extra footage related to the ad on its main website.