Mobio partners with BC Lions for free ticket offer
If you’ve got the Mobio app for your iPhone, the BC Lions are offering you a chance to win two free premium tickets to the October 31st game against the Saskatchewan Roughriders.
Mobile = $1,000,000,000,000?
Global mobile voice and data revenue will reach the one-trillion-dollar milestone (per year) by 2014, according to Gartner Inc.
Mobile does and will continue to generate revenue from its wide range of services like advertising, app sales, etc. Each individual type of service will be worth several tens of billions of dollars per year.
“We see three major eras of mobility,” said Nick Jones, vice president and analyst at Gartner. “The device era was characterized by iconic devices such as the Motorola RAZR and was dominated by device manufacturers. This was followed by the application era which arrived with the iPhone, popularizing application and media stores. Going forward, the service and social era will build on the application era, but it will be characterized by cloud services and streaming media. Applications will survive, but often as a component of a more complex end-to-end experience involving the cloud.”
Smartphones will dominate device sales for the foreseeable future in mature markets. New device types such as tablets and ebook readers will continue to emerge, but none will achieve a market share equal to smartphones or laptops.
“As the platform wars rage, a variety of new tools are becoming ‘platforms’ in the sense that they provide a user experience and framework for delivering applications,” Nick said. “These include the mobile Web, where HTML5 will be very influential, OS independent ‘platforms’ such as Flash, and scriptable tools such as augmented reality browsers and mapping systems. In the long term, some will be absorbed into the OS or browser.”
Gartner believes that context will be a defining principle of mobile business for the next decade. It will play a key role in many areas of mobile business, especially advertising and marketing.
“In 2010, we are seeing the beginning of simple context using location to suggest interests and to guide searching,” Nick said. “Context will also be a key criteria for the selection of partners. Many mobile business systems will exploit contextual cloud services hosted by others. It will also be a major commercial battleground with powerful vendors such as Nokia, Google, and Apple striving to own the consumer’s context. Context will also be bound up with social relationships and social networks, illustrated today by services such as location-tagged posts to Facebook and Twitter.”