News in Short: Ontario’s Atria Networks revamps site, Toronto’s GoodBuzz expands services


Ontario’s Atria Networks revamps site

Atria Networks, which offers a variety of internet and data services, has thoroughly renovated its website via the company’s advertising agency, Copp Communications, which is based in Kitchener-Waterloo.

“Our new website delivers faster and easier, access to all information about our company,” said Michael Stephens, vice-president of marketing and product development for Atria. “Adding social media connections improves communications with our customers, thereby increasing our already excellent customer service.”

Major enhancements include additional routes to contact Atria, social media integration, a blog with an RSS feed, customer review videos and success stores, and improved information resources.

Toronto’s GoodBuzz expands services

Goodbuzz Inc. is a Toronto-based interactive agency. It’s recently announced that it’s extending client services to include “advanced social moderation,” as well as optimizing and integrating multiple social activities into unified updates.

Social media, an emerging social/internet platform, has become a significant game changer worldwide across myriad industries. Social media is no different—Goodbuzz aims to take advantage of this. The agency creates campaigns that entice consumers to play, create, and share brand experiences. They call this “branded utility.” Moving away from interruptive push models toward more meaningful ways of connecting is the philosophy behind it.

“For medium to large organizations, social moderation can be a challenge for any number of reasons, mostly related to the time and skillset required,” said Andrew Giles, President of Goodbuzz. “Goodbuzz provides turnkey solutions as varied as our clients needs. Whether 24 hours a day, 7 days a week, or once a day, we take the worry out of social.” 

One new partner with Goodbuzz recently said that, “with a proven track record and in-depth knowledge of our industry, Goodbuzz is a valuable asset and a welcome addition to our team,” adding that “Goodbuzz brings expert resources and strategic thinking to our business.”

Andrew Giles, Goodbuzz’s Director of Strategy, said, “the way we see it, companies need an alternative to the current ad agency model. It’s our goal at Goodbuzz to provide businesses with a better way to solve their marketing, advertising and product-design problems by engaging the world’s most talented creatives. We have a proven track record of leveraging advances in technology – and helping to our clients become market leaders.”