News in Short: Quantivo partners with Semphonic, web designer sues for majority ownership of Facebook


Quantivo and Semphonic collaborate

qQuantivo, a leader in behavioral analytics, has partnered with Semphonic, the world’s largest independent web analytics consultancy, to deliver the ultimate in online marketing capabilities. Tap into Semphonic’s web analytics expertise and apply it to Quantivo’s customer behaviour analytics solutions.

“Our partnership with Quantivo is a step toward breaking down the wall that often separates the analytics team from the business,” said Gary Angel, president of Semphonic. “So many businesses have been sorely disappointed in analytics solutions that promise ‘actionable KPIs.’ There’s no such thing! KPIs tell you what your business is doing, not what to do next. Quantivo makes our job—driving action through measurement and analysis—dramatically easier and means we can deliver faster and better results to our clients. The core of online Web analytics is the identification of important behavioral patterns at the visitor-level. Quantivo makes that process, which has been difficult, slow and sometimes impossible in traditional tools – much easier.”

sem“This partnership with Semphonic underscores our commitment to bring Behavioral Analytics to companies regardless of internal team structure or analytics prowess,” said Brian Kelly, CEO of Quantivo. “Marketers at any company have the opportunity to make dynamic evidence-based predictions, conduct behavioral targeting and quickly adjust their business strategies to emerging trends.”

“Many companies want to make the leap from reporting to customer analytics, but they lack the necessary expertise or technology in-house,” said June Dershewitz, VP of Analytics, Semphonic. “By combining Quantivo’s unique product offering with Semphonic’s leading consulting services, we’ve enabled more companies to benefit from customer analytics.”

Web designer sues Facebook for 84% stake of ownership

Paul Ceglia claims that he signed a legally binding contract with Mark Zuckerberg to develop the original public The Face Book website. According to the contract, Paul says, he was to be given $1,000 as payment in addition to a 50% stake in Facebook for services rendered, plus a further 1% stake for each day until the site was finished, which Paul says was on February 4, 2004. Adding it all up, that’s 84% of Facebook.

The contract terms sound very weird, the timing highly suspicious, and it’s also been reported that Paul was sued in 2009 for upward of $200,000. Most websites agree he won’t win, but the courts have temporarily frozen Facebook from moving any of its assets until the lawsuit settles.