News in Short: Transcon launches retail service, Facebook breaks $1B in advertiser spending


Transcon launches retail service

Transcontinental announced this week the official launch of Dealstreet is a new online flyer portal that delivers customized retail offers to consumers, which allows them to make informed shopping decisions, in turn saving them time and money. Dealstreet lets users browse up-to-date retail offers and promotions online, and it also creates personalized results based on location and search categories, like brand, or retailer.

“ builds on the strength of retail flyers, which have traditionally played a significant role in the shopping habits of Canadians,” said Alain C. Courville, the general manager of Transcontinental Media. “A recent industry survey showed that a large number of Canadian consumers want to use the Internet to research information before heading to the stores. delivers information about special offers, new product information, and even inspiration for the weekly family menu from wherever the Internet is available.”

Facebook breaks $1B in advertiser spending

Advertisers will spend nearly $1.3 billion worldwide this year on Facebook alone, in aggressive pursuit of the social networking site’s 500-million-plus users. Comparatively, the decreasingly popular MySpace has an expected $300 million in ad revenues worldwide next year, down from $350 million this year, according to new research by eMarketer.

“Brand advertisers are making Facebook a core buy,” said eMarketer senior analyst Debra Aho Williamson. “Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer.”

Reasons for Facebook’s success has been its “self-serve” ad system, and of course its unprecedented population of active users.