nextMEDIA’s Music Industry Event at Vancouver Digital Week

Are you a technology enthusiast who loves the music business…and you want meet influencers in the music industry, advertising and broadcasting fields? Then you need to attend this afternoon session (4-9pm) presented by nextMEDIA at Vancouver Digital Week on May 11, hosted by New Media BC. Featuring the Beat 94.5 and many Keynote Speakers like Ethan Kaplan, Vice President of Technology at Warner Bros., there is something for everyone to discover:

4:30pm – 5:15pm What the Music Industry Can Teach Us about Technological Change

The music industry has struggled to make money using the internet. New technologies have disrupted existing business models and left the industry grappling to find a foot-hold in this new marketplace. Technology has changed the filter of mediated communication, and the music industry has had to face that change before most.

  • What can the music industry teach you about surviving technological change?
  • How can modern technologies help you to connect with audiences in useful and meaningful way
  • What multiple and lucrative business model will follow in the wake of the digital era?

5:15pm – 6:00pm The Fundamentals of Self Promotion: Lose Your Soul And Form A Boy Band?

You may be the most innovative, talented band in the U.S. or an established brand whose name used to be synonymous with high net worth sales. But you’re not selling out houses and burning through your merchandise the way you used to. It’s time to re-consider the fundamentals: talent, performance, and marketing. Find out from an entertainment lawyer, authors, dancers, actors, UFC fighters and celebrity chefs what it takes to promote yourself in a competitive landscape.

6:00pm – 7:00pm The Beat 94.5 presents: Boot Camp

Is Social Media The Secret to Stardom?
You’ve heard the buzz – Twitter, Facebook, MySpace, YouTube – of social media tools readily available. Immediate and interactive communications are revolutionizing the way artists and brands talk to their fans. Join our interactive panel discussion with social media strategists and artists who’ve tapped into this new communication technology, driving popularity and financial results. Find out how to become an online, interactive and socially savvy Rockstar.

There is a mixer afterwards, so don’t leave early.