NimbleCommerce, an enterprise local marketing and e-commerce platform, has announced that it now provides Montreal-based ViralNinjas’ viral campaign service to select participants in its publisher network.
The two companies say that this partnership brings ViralNinjas’ social broadcasting capabilities to NimbleCommerce’s global network of local and national online publishers and thousands of radio stations. This means that NimbleCommerce customers can create and manage viral campaigns that enable end-users to share and promote products to their friends and contacts through social networks or email.
“Viral word of mouth is one of the most cost-effective and trusted marketing channels,” said Prashant Nedungadi, founder and CEO of NimbleCommerce. “We are excited to add ViralNinjas to our stellar and growing line-up of partners contributing to our full-service marketing and e-commerce platform. Through our partnership with ViralNinjas, our customers will be able to leverage the powerful combination of offers and social connections to fuel their marketing efforts and deal platforms.”
ViralNinjas’ “viral user acquisition” platform currently powers social broadcasting for Tuango, a Canadian daily deals startup that dominates the Quebec region.
“Ninety-one percent of consumers regularly or occasionally seek advice about products and services before making a purchase, and 65% of consumers rate their friends as the most trusted source of product recommendations,” said Sebastien Brault, co-founder and CEO of ViralNinjas. “NimbleCommerce is a key partner in raising the visibility and global distribution of our VUA platform, so consumers can obtain trusted recommendations, merchants can accelerate the uptake of their offers, and publishers can enhance the power of their e-commerce and marketing platforms.”
In April, ViralNinjas raised a seed round of venture capital financing led by Montreal-based Real Ventures and FIER-Soutien Relève to the tune of $750,000.
“It’s awesome to see our customers generate thousands of new daily users with our ViralNinjas platform,” said Sebastien at the time.
ViralNinjas was launched in January 2011. The startup currently has 14 employees.