Nitobi buys into startup BookRiff

Nitobi, the dynamic Vancouver web development shop that recently sold Robot Replay, its web analytics package, is making headlines again. Nitobi has become a shareholder in BookRiff Media, a Vancouver based publisher which is creating, a site which allows users to build their own books. The site, now in private beta, lets users mix together pieces of content including work from the world’s leading publishers and authors, their own work and public domain material found on the web.

Andre Charland, the co-founder and CEO of Nitobi will be joining BookRiff Media’s board, and he’s optimistic that the partnership will bring forward new models for what print can be.

“Right when the industry is calling for the death of print, Bookriff is making a move to transform print and take it in a direction that will make it more relevant to readers than ever before,” Charland said.

Nitobi’s developers are the same coders who created the PhoneGap open source mobile platform, which was the People’s Choice winner at the 2009 Web 2.0 Expo Launch Pad competition held in San Francisco. It will be interesting to see if Nitobi’s expertise in weband mobile applications can tackle one of the biggest shifts in media consumption in history, but their track record so far means at the very least it will be an interesting ride.