Nokia Lumia and Microsoft’s Mango OS Could Surpass BlackBerry by Year End

Lloyed Lobo is right in saying that Nokia’s Lumia 900 is getting some pretty solid reviews. Pulled videos aside, Nokia’s goal is to be the premier provider of smartphones that run on Microsoft’s Mango operating system here in North America.

You could say that Nokia has basically built a competitive minimum viable product with a few basic features added in an attempt to re-capture some of the mobile market. The phone is only available at Rogers in Canada but is selling well worldwide.

Sales are outpacing supply, especially for the cyan coloured version in the United States pictured to your right. Further, the Windows LTE which also runs on Mango has been constantly sold out.

There are now 85,000 Mango apps available, up from 7,000 back in February 2011. And they all follow Microsoft’s strict app design guidelines for a similar user interface experience throughout the phone browsing experience. You don’t have to learn how to use every app you download.

Technology can be intimidating, especially for seniors and non-technophobes. The Nokia Lumia 900 solves that problem because it is much easier to learn how to use than an Android or Apple phone.

Popular social networks Facebook, LinkedIn, and Twitter are all built into the phone rather than serving as separate downloadable apps. It’s an entry level smartphone that may even encourage seniors to make the switch from traditional landlines to mobile telephony since it is so easy to use. The Lumia 900 also comes with a creative studio where you can shoot panoramas, edit your photos, easily upload photos to Facebook, and the very familiar Microsoft Office.

I mentioned back in October that by 2014 or 2015, Mango could have 20% of the smartphone market. If the Blackberry 10 is a bust, it wouldn’t be that improbable for Mango to make a dent. RIM did drop almost 4% from December 2011 to March 2012 in the United States to 12.3% of the smartphone market share. Microsoft did fall almost a full percentage point to 3.9%, but with a couple hot selling devices, Mango could easily leapfrog into third.

After all, mobile is one of the fastest flipping ecosystems in the world.