With one month to go until the Opening Ceremony, Canada’s Olympic Broadcast Media Consortium announced today the most ambitious media initiative in Canadian history.
The Consortium will deliver unprecedented choice and access in a broadcast plan that is unlike anything seen before anywhere in the world. The strategy is designed to allow Canadians to experience the Games on their own terms – to watch what they want, when they want and how they want. Viewers can access three levels of experience: Best of the Best (on CTV and V), Extended (on TSN, Rogers Sportsnet, RDS and others), and Complete (on CTVOlympics.ca and RDSOlympiques.ca). The Olympic Games experience will also be delivered by the Consortium via online, radio, print, mobile, VOD, theatre, and in person at local events.
In an Olympic Games first, the Consortium will deliver every second of every competition LIVE from Vancouver 2010, encompassing more than 4,800 hours of coverage in 22 languages on 12 television channels, 20 radio stations and two dedicated websites.
In all, the Consortium will present more than 2,250 hours of coverage on television, 2,350 hours online and 200 hours on radio. The Consortium’s coverage of Vancouver 2010 on television alone is more than double the amount of Canadian television coverage made available in English and French for Turin 2006 (1,009 hours).
Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc.