Recently launched, Minitrade.ca, a Quebec-based online clothing consignment service, has announced expansion, thanks to a suite of savvy investors contributing $630,000 to the company’s future growth.
Investors include Ferst Capital, FIER FSR (Fond de Soutient Rive sud), L’Oréal Canada’s Martin Aubut, Maxime Lemieux, Wajam’s Martin-Luc Archambault, Malik Yacoubi, Password Box’s Daniel Robichaud, and Cossette Communications’ Pierre Delagrave and Malik Yacoubi.
The site, which has increased to 6,000 active Canadian members in one year, offers busy parents the opportunity to purge their cluttered closets and purchase new and pre-loved top quality clothing brands at 70% off the retail price
Armed with marketing savvy, a keen eye and a professional background in fashion, Minitrade.ca founder Isabelle Doucet established Minitrade.ca like many other sound business ideas are born – with the recognition of a gap in the marketplace discovered through personal experience.
“Prior to having children, I would have scoffed at the idea of purchasing previously worn items for my children,” says Doucet. “But once I experienced the frustration of investing in my children’s wardrobe and having expensive items outgrown while still in absolutely pristine condition, I knew there was a better way to dress my children fashionably, in quality apparel while having it make more sense financially.”
In addition, the recently established Board of Directors boasts the expertise of Yacoubi, Dominique Ferst of Ferst Capital Partners and Hicham Ratnani, co-founder Frank & Oak with Martin Aubut as well as Doucet, Founder and CEO.
The potential success of Minitrade.ca hasn’t gone un-noticed publicly either, with the recent designation as a finalist for two awards – ‘Best e-Tailer’ and ‘Most Innovative Retailer’ by the Canada Post E-commerce Innovation Awards.