How much will Facebook cost you & your business? The International Internet Marketing Association (IIMA) tackles the topic of Online Reputation Management tomorrow at the YWCA Downtown at 5:30pm. Brian Bowman of Pitblabo LLP will survey examples of reputations gone bad and lead a discussion on the business risks and opportunities of social networking. No doubt the opportunities on Facebook will be of most interest with the recent press on Facebook Pages and Social Ads for promoting businesses and brands on the Facebook platform.
Reputations are vanishing with the click of a mouse. The risks of social networking can impact any individual, company and brand. Sites like Facebook and MySpace are being checked by employers, recruiters and clients – and they’re about to become more easily searchable. While the risks can be devastating, when social networking is managed thoughtfully, the benefits to companies and brands can be rewarding.
Greg Andrews of Techvibes will be live-blogging the event, so if you can’t make it out, check back here for a synopsis. The IIMA’s Online Reputation Management seminar is meant for IT professionals, public relations professionals, marketers, branding specialist, agencies, IP lawyers, or anyone with a Facebook account.