Interactive Ontario announced a new project yesterday called ONKidz that is aimed at promoting Ontario’s Kids sector on a global scale. ONkidz will support the creation and commercialization of Ontario-made interactive media content for kids ages 4 to 15.
“It goes without saying that kids prioritize their interactions with and through digital media very differently than their parents,” said Ian Kelso, President and CEO of Interactive Ontario. “ Interactive Ontario is thrilled to present a unique event pulling together the leading creators of interactive experiences and the producers, broadcasters, and publishers who are leading the charge on building integrated cross-platform markets.”
The ONKidz project will culminate with a business event focused on the interactive kids space in the spring of 2010 in Toronto. The ONkidz event serves a catalyst for a deeper exploration of the technological and creative potential of kids content.