Ottawa firm brings an alternative to Google AdWords

Ottawa-based AffinityClick is looking to take on Google’s AdWords advertising platform.

Launched at BlogWord 2010 earlier this month, AffinityClick allows bloggers to insert product placements into their blog.

AffinityClick currently has a roster of 50 million products from 15,000 online retailers. The products that appear once a blogger has signed up and pasted the code into the blog are chosen based on context – similar to Google’s AdSense.

AffinityClick also features filters that allow users to control what types of products and brands appear on their site.

Online publishers receive payment when readers click on one of the ads.

“AffinityClick is a simple, elegant alternative to Google’s AdWords. It makes it easy for publishers to add relevant advertising content to support their websites and blogs,” said AffinityClick president and CEO Justin Shimoon in a press release. “We listened to bloggers and online retailers during the development process and built an advertising service that simply performs better.”

The ad service is currently available to publishers in the United States, France, Germany, U.K and Australia, as well as Canada.