Vancouver’s Communicate.com announced today that they have struck up a strategic relationship with the interactive design gurus at Seattle’s Wanderspot LLC. Communicate.com will leverage Wanderspot’s expertise in engineering, web development, design and interactive technology to build out select online destinations within its portfolio of properties.
Brazil.com, currently beta, is the first of several online travel destinations that Wanderspot will focus on developing over the next several months. Communicate.com has identified key properties as the core focus for growth through traffic-driven content destinations and revenue-focused e-commerce properties and Wanderspot will act as a strategic advisor, developer and designer for those properties.
Techvibes included Communicate.com President Jonathan Ehrlich on its Digital Media People to Watch in 2008 for exactly this reason. His mandate is to develop their most valuable properties using the same model that has made Perfume.com a e-commerce success story and hiring Wanderspot will fast-track the process. Look out for Cricket.com to be one of the domain names developed early. While cricket doesn’t have much of a following in North America, leading cricket portal Cricinfo.com was purchased for a very large undisclosed sum by ESPN last year.
Disclosure: Communicate.com CEO Geoff Hampson is a Director of Techvibes Media Inc.