Playing Foodzie: Online Marketplace Caters to Foodies Everywhere

Earlier today, I covered Techstars and I mentioned Foodzie in that post. Over a period of a few hours, it’s become my new favourite site.  I see it as crowdsourcing for food, really. I also think it’s once again a success story, because it gives us something that we can use.  In this case it’s not an app but a sense of connection to hard-to-find artisan food producers and growers that need exposure, need to sell their products and need our business. And we want to give it to them.

It reminds me of Etsy, the fashion site for everything handmade, but for food.  Out of the hundreds of small companies that feaure their products, I checked out the Chocolate section first and this is where the site really showed its true colours.  For example, p.o.p. candy, a small company out of Santa Monica, California makes toffees that are flavoured with thyme, walnuts, caramel, chocolate and cherrys.  (I know!)  Without Foodzie, I might not ever have heard about this product nor could I have ordered it.  In addition, the product page lists ingredients and allergens, has tagging and a comments section, so you can communicate with the virtual marketplace. Another thing of note?  It once again taps into the growing audience of women online: sellers and buyers, influencers and social catalysts and female entrepreneurs.  It’s no wonder online advertisers are investing more and more in female-centric websites.  According to this New York Times article, visitors to women-oriented sites has nearly doubled since July 2006.  That number is more than 80 million visitors a month, collectively.

Foodzie is currently #12 on the March PEER 1 Denver-Boulder Startup Index.