Like Dion Phaneuf and J.S. Giguere over the past week, the Leafnation has embraced Maple Leafs Mobile which has proven to be the most successful NHL team App since its launch one year ago. Powered by Polar Mobile’s SMART Platform, the App delivers real-time content to fans including up-to-date stats, video highlights, interviews and news.
“We felt it was important for the Maple Leafs to be one of the first teams in the NHL to have their own mobile application and we’re excited about the increasing popularity of our App since it launched a year ago,” said Chris Hebb, senior vice-president of broadcast and content for Maple Leaf Sports & Entertainment. “Maple Leafs Mobi is an all access App that lets Leafs fans consume the latest information about their favourite team, including blockbuster trades, where they want and when they want. The interactive capability of Maple Leafs Mobi including the video on demand takes the access to the Maple Leafs to a whole new level.”
Maple Leafs Mobile is available as a downloadable application for iPhone, iPod Touch and BlackBerry smartphones and is an extension of the Toronto Maple Leafs digital and interactive content brand. Maple Leafs fans are surpisingly evenly distributed when it comes to their mobile device of choice when it comes to accessing Maple Leafs Mobile with 35% iPhone users, 35 % BlackBerry smartphone users and 30 % iPod Touch users.
Other interesting usage stats include: BlackBerry smartphone users open the App on average 17 times/month, whereas iPhone/iPod Touch users open the App on average 9 times/month. 17 per cent of BlackBerry smartphone subscribers also shared Maple Leafs Mobi with a friend via email.
Just image what the usage numbers will be like if the Leafs can make the playoffs.