Last year, Porsche Design unveiled a ridiculously expensive BlackBerry. This week, they have updated it. It’s all-new! And by “all-new,” we mean it’s black.
Dubbed the P’9981 “Back in Black,” this new version features a “features a striking completely black design further emphasizing the iconic essence of the brand.” It will be available later this month—just two weeks before Research In Motion unveils BlackBerry 10.
Unfortunately, RIM says that no current BlackBerry smartphones will be upgradeable to BB10. Which means this device—with a price tag of more than $2,000—will be obsolete by most measures in less than a month.
However, like most Porsche products, it is well designed:
The all-black look creates a stylish new take on the product’s outstanding design and high-quality materials. The P’9981 Black consists of a stainless steel frame encased in black plastic with a hand-wrapped leather backing. Additional highlights include a special black QWERTY keyboard and a crystal-clear touch-screen display. Just like the original P’9981, the black version features a customized Porsche Design user interface and an exclusive, premium BlackBerry-Messenger-PIN. The choice of materials and sleek black design are typical hallmarks of Porsche Design.
“Since the beginning, our brand has been identified with the colour black,” said Juergen Gessler, CEO of the Porsche Design Group. “Our first product was a completely black watch. It was a revolutionary product and was a sensation all over the world. As is typical of Porsche Design, the colour black had a functional significance. The ‘Chronograph I’ was inspired by the non-reflective design of racing car controls, with everything in matte black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P’9981 Black follows this tradition.”
In May 2012, the judges for the Plus X Award selected the original Porsche Design P’9981 as the “Smartphone of the Year 2012.” No one else did.