Poynt Revamps iPhone App in Bid to Become Relevant on iOS

Calgary’s Poynt has released a new iOS app for the iPhone.

Poynt, a hyper-local search platform for smartphones, got its start on RIM’s BlackBerry.  But as BlackBerry’s popularity has dwindled in North America, the Canadian company has turned to Android and iOS to grow its userbase.

Poynt has found success with Android: we’ve learned it now has 10 million users on Google’s mobile platform, which represents 56% of the app’s total users.

But the company has struggled to gain relevancy on the iPhone. Poynt hopes to change that with this latest update.

“iPhone users are accustomed to clean, easy-to-navigate apps that are, above anything else, intuitive and fast,” said Andrew Osis the CEO of Poynt Corp. “With the integration of these new features, we have an app that iPhone users can relate to and will want to use whether they are taking the time to plan a perfect date night or are in a rush to find a gas station.”

The new version of Poynt for iPhone includes a new “Grid” interface that’s more intuitive and efficient, as well as weather forecasts and other features.

SEE ALSO: Poynt files for bankruptcy.

“With 132% growth year over year, our current unique iPhone user base is poised to expand and strengthen significantly,” added Osis. “We anticipate that this new version of Poynt will ensure the Company’s long-term success on the iOS platform.”