Poynt’s user base multiplies with Yellow Pages

Calgary’s Multiplied Media announced today that they have signed a distribution agreement with the Yellow Pages Group. The agreement, which is in effect immediately, integrates business directory information from YellowPages.ca into the mobile versions of Multiplied’s Poynt local search service.

“Since our Poynt for the BlackBerry application won the grand prize in the BlackBerry Developer Challenge last month, we have seen our mobile user base approach 25,000 – an increase of approximately 300% in just under a month,” said Andrew Osis, CEO of Multiplied Media. “By extending our agreement with Yellow Pages Group to Poynt mobile applications the tremendous growth we are seeing in user numbers and user queries will have a positive impact on our projected revenues.”

The Poynt local search service, which is available through Windows Live Messenger and BlackBerry, connects consumers to businesses and theatres at the moment they want to buy or acquire products or services. By entering search terms, the consumer is able to find the retailer, product or service they are looking for near their location, get phone and address information as well as enhanced data such as interactive maps, driving directions, movie reviews and ticket purchase.

Consumers can download Poynt to their BlackBerry by visiting http://m.mypoynt.com from their BlackBerry browser. The online version is available through Windows Live Messenger and can be accessed by adding poynt@live.com to their buddy list.