Pressboard has announced the opening of a Toronto office.
The company also named Jamie Harju as Director of Strategy and Partnerships.
Vancouver-based Pressboard, a “story marketplace” that connects brands and publishers around content, says it has been expanding steadily in Canada and the US following a beta program over the summer.
Harju was most recently the Director of Brand Partnerships at The Grid.
“Jamie’s experience in the content space, both from an editorial and brand integration perspective is a huge asset to both our publishing and brand partners at Pressboard,” said Jerrid Grimm, cofounder. “Content marketing is about telling a great story, that people actually want to read or watch, that also drives brand results. No one understands that balance better than Jamie.”
“I couldn’t be more excited to join the team at Pressboard,” said Harju. “I am happy to be a part of the company’s continued growth.”
Research from The Content Marketing Institute and Marketing Profs shows that 90% of marketers are already using content marketing and the number one challenge that marketers face is a lack of time. This is the space that Grimm wants his startup to operate in.
“We built Pressboard to make content partnerships between brands and influential storytellers a better experience for all parties involved,” he explains. “We knew that technology could help to alleviate the resource drain and scaling challenges that existed.”
The platform, which Grimm describes as “forward-thinking,” marries editorial content with suitable brand partners. “The data is already showing how much power good content has on key brand metrics,” he says. “When people come from a sponsored story they are already highly qualified and uber engaged with the brand.”